By Judie Lannon,Merry Baskin

ISBN-10: 0470517913

ISBN-13: 9780470517918

In 1988, on Stephen King’s retirement JWT released ‘The King Papers’ a small selection of Stephen King’s released writings spanning 1967-1985.  they continue to be timelessly possibly helpful yet are a nearly unexploited gold mine.  This booklet is made out of a range of 20-25 of Stephen King’s most crucial articles, every one brought via a identified and revered practitioner who, in flip, describes the relevance of the actual unique thought to the communications surroundings of this present day.

The worthy of this fabric is that, even supposing the context within which the unique papers have been written is diverse, the rules themselves are acceptable to advertising communications in today’s extra complicated media environment. 

The publication will function a necessary reference e-book for today’s practitioners, in addition to a different resource of subtle, modern thinking.

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A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon,Merry Baskin

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