By Weng Marc Lim

ISBN-10: 3656124272

ISBN-13: 9783656124276

learn Paper (undergraduate) from the yr 2009 within the topic company economics - advertising, company conversation, CRM, industry learn, Social Media, grade: excessive contrast, Monash college Malaysia, Sunway Campus, path: Strategic administration, language: English, summary: Air Asia is a reasonably cheap service established in Kuala, Lumpur Malaysia which flies to
over sixty six effectively penetrated locations in 18 international locations worldwide.
Nevertheless, this leading edge supplier always seeks new potential
markets for its funding. besides the fact that, now not all international locations are an enticing prospect
for a brand new funding. This booklet offers an research at the acceptance of
the South African airline besides Air Asia’s present inner states
and thoughts in an try and rationalise the viability of an funding decision
into the country. the information gathered involves from secondary assets ranging from
academic magazine articles, organisational web content and studies, online
newspapers, to varied databases. the most findings features a beneficial yet
challenging instant and macroeconomic surroundings stipulations in South
Africa, helping inner strengths that have been aligned with such a lot key success
factors for the funding plan taking into consideration convinced drawbacks identified,
and a well-positioned business-level and corporate-level technique to tackle a
new funding within the nation. it really is concluded that the South African airline
industry is a possible industry during which Air Asia is ready to climate these obstacles
and in attaining nice good fortune. still, Air Asia is suggested to play safe
and at the moment penetrate the on a smaller scale ahead of working in a
larger scale.

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Air Asia: Penetrating into the South African Airline Industry by Weng Marc Lim

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