By Nadia Kaneva

ISBN-10: 0415882753

ISBN-13: 9780415882750

ISBN-10: 1138776777

ISBN-13: 9781138776777

country branding--a set of principles rooted in Western marketing--gained recognition within the post-communist global through promising a short repair for the id malaise of "transitional" societies. in view that 1989, virtually each kingdom in crucial and japanese Europe has engaged in country branding tasks of various scope and class. For the 1st time, this quantity collects in a single position stories that research the practices and discourses of the country branding undertaken in those nations. as well as documenting a variety of rebranding projects, those reports bring up vital questions about their political and cultural implications.

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Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe (Routledge Research in Cultural and Media Studies) by Nadia Kaneva


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