By Lawrence B. Glickman
A definitive background of customer activism, Buying Power strains the lineage of this political culture again to our nation’s founding, revealing that american citizens used paying for energy to aid explanations and punish enemies lengthy ahead of the observe boycott even entered our lexicon. Taking the Boston Tea occasion as his start line, Lawrence Glickman argues that the rejection of British imports via innovative patriots inaugurated a continual sequence of patron boycotts, campaigns for secure and moral intake, and efforts to make items extra greatly available. He explores abolitionist-led efforts to eschew slave-made items, African American shopper campaigns opposed to Jim Crow, a Nineteen Thirties refusal of silk from fascist Japan, and rising modern events like sluggish nutrition. Uncovering formerly unknown episodes and reading well-known occasions from a clean viewpoint, Glickman illuminates moments while patron activism intersected with political and civil rights routine. He additionally sheds new gentle on activists’ courting with the patron stream, which gave upward push to lobbies just like the nationwide shoppers League and shoppers Union in addition to ill-fated laws to create a federal buyer security Agency.
Read or Download Buying Power: A History of Consumer Activism in America PDF
Best marketing & sales books
A unprecedented nonprofit chief describes tips to commence, construct, and preserve a profitable nonprofit organization.
In kompakter und verständlicher shape führt das Buch in die wichtigsten Bereiche der Marktforschung ein. Aufbauend auf wissenschaftstheoretischen Grundzügen und einer Einführung in die Erforschung des Konsumentenverhaltens stellen die Autoren die Phasen und Methoden der Marktforschung dar, insbesondere multivariate Analysemethoden.
Full of cultural, corporation, and nation examples that aid clarify the paradoxes overseas agents are inclined to come across, worldwide advertising and marketing and advertisements (by Marieke de Mooij) bargains a mixture of conception and useful purposes because it covers globalization, international branding recommendations, class types of tradition, and the results of tradition for all elements of selling communications.
The e-book goals to supply a entire, holistic and useful framework for readers who're or interested in constructing a advertising plan that allows you to enjoy numerous advertising techniques and positioned them jointly in a simple to learn advisor. difficult and savvy clients besides a turbulent advertising surroundings, require dealers to be hugely delicate to the environmental tracking platforms in a position to determining the newest advertising tendencies and possibilities and threats at an early degree.
- Branding. Markennamen und -logos als Erfolgsfaktoren von Marken (German Edition)
- Theoretische Grundlagen der Online-Marktforschung (German Edition)
- Strategisches Affinity-Group-Management: Wettbewerbsvorteile durch ein neues Zielgruppenverständnis (German Edition)
- Kundenreaktionen bei Out of Stocks. Mit wie viel Verlust ist durch Präsenzlücken im Regal zu rechnen? (German Edition)
Additional resources for Buying Power: A History of Consumer Activism in America
Buying Power: A History of Consumer Activism in America by Lawrence B. Glickman