By Christin Haehnel

ISBN-10: 3834929204

ISBN-13: 9783834929204

Christin Haehnel entwickelt ein Modell zur Wirkung von Emotionen bei purchasing Center-Entscheidungen, welches nicht nur die individuelle Ebene des einzelnen Entscheiders, sondern zudem auch die übergeordnete Gruppenebene („Buying Center-Emotion“) berücksichtigt.

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Emotionen bei Buying Center-Entscheidungen (Business-to-Business-Marketing) (German Edition) by Christin Haehnel


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