By Marieke de Mooij
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A unprecedented nonprofit chief describes tips to commence, construct, and keep a profitable nonprofit organization.
In kompakter und verständlicher shape führt das Buch in die wichtigsten Bereiche der Marktforschung ein. Aufbauend auf wissenschaftstheoretischen Grundzügen und einer Einführung in die Erforschung des Konsumentenverhaltens stellen die Autoren die Phasen und Methoden der Marktforschung dar, insbesondere multivariate Analysemethoden.
Full of cultural, corporation, and nation examples that aid clarify the paradoxes foreign sellers tend to come across, worldwide advertising and ads (by Marieke de Mooij) deals a mixture of conception and useful functions because it covers globalization, worldwide branding suggestions, class types of tradition, and the results of tradition for all elements of selling communications.
The e-book goals to supply a complete, holistic and useful framework for readers who're or excited about constructing a advertising and marketing plan in an effort to take pleasure in a variety of advertising and marketing techniques and positioned them jointly in a simple to learn advisor. hard and savvy buyers in addition to a turbulent advertising atmosphere, require retailers to be hugely delicate to the environmental tracking platforms able to picking the newest advertising tendencies and possibilities and threats at an early level.
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Extra resources for Global Marketing and Advertising: Understanding Cultural Paradoxes
Global Marketing and Advertising: Understanding Cultural Paradoxes by Marieke de Mooij