By Marieke de Mooij

ISBN-10: 1452257175

ISBN-13: 9781452257174

choked with cultural, corporation, and kingdom examples that support clarify the paradoxes overseas sellers tend to come across, Global advertising and Advertising (by Marieke de Mooij) deals a mixture of concept and useful purposes because it covers globalization, worldwide branding suggestions, category versions of tradition, and the implications of tradition for all elements of selling communications.

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Full of cultural, corporation, and nation examples that aid clarify the paradoxes foreign sellers tend to come across, worldwide advertising and ads (by Marieke de Mooij) deals a mixture of conception and useful functions because it covers globalization, worldwide branding suggestions, class types of tradition, and the results of tradition for all elements of selling communications.

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Global Marketing and Advertising: Understanding Cultural Paradoxes by Marieke de Mooij


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